Banana segmentation recommended by Compagnie Fruitière

Objective: a banana assortment that is clear, in line with values of our customers and that enables clients to reach all types of shoppers while improving its margin.

Value offer including 5 or 6 bananas with minimum guaranteed weight. 20 to 28 clusters per box possible in order to optimize weight and therefore price per cluster.

Premium Loose banana with home compostable sticker, including QR-code providing full traceability & transparency on product, origin, producers and environment. Including all CSR initiatives.

Home compostable or paper banderol with premium bananas (min. 1 kg) including QR-code providing previously mentionned details. Additional reference to meet needs convenience & online.

Organic & Fair Trade offer in a 100% cardboard tray or home compostable/ paper banderol + communication on CSR initiatives.

Next to value offer, other products offer transparency & commitments to justify a price premium.

Organic & Fair Trade offer 100%

Cardboard Tray Convenience/ Online

Offer Banderol without plastic

Premium Loose offer with total transparency

Value offer

PREMIUM

COMPAGNIE FRUITIERE

3468-Exe_SCB_Sticker_PREMIUM_QRCode_21,3x39mm.pdf 1 11/03/2022 16:06